Evaluation Question 2 - Draft

When creating my digipak and magazine advert I wanted them to reflect the band in a different way. In the video, the band are very emotionless and detached. This was to create a dramatic affect that would hook viewers and also I feel it looks more professional. It is also very different to what you would expect to see coinciding with the song therefore we thought it would be contradicting and make people interested to watch the video. However in the design of my digipak and advert I wanted to truly represent the bands quirkiness. Therefore I created the digipak and advert in bright, scintillating colours to stand out and try to represent the band in a different way.

The digipak and advert are identical with the style I created. This is because I wanted to keep the simple yet quirky theme. My draft digipak and advert are completely different. My draft has dull boring colours (brown/grey) and the colours did not work well together. The font was poor and didn't express the band how I had intended or express a band/style whatsoever for that matter. After some well needed feedback I was able to completely redevelop my digipak and advert for the final version. I got rid of the amateur font and found a font that represented the bands odd culture and indie style more effectively. I took inspiration from an advert I found whilst looking at different indie bands' twitter pages. Foster the People had loads of different adverts and colour schemes. I chose a colour scheme myself that I liked and complimented each other and made my final version.

However with my final video I decided that a black and white colour scheme would be more suited as we wanted the audience to feel the unconventional and unusual theme of the band in a different way.The deadpan expressions also adds to the detached feeling of the video. I feel this combination between my digipak/advert and final music video is something that not often happens and is different in a good way. The controversial change in colour scheme is the band being represented in a different way. The colours of the digipak and advert truly represent the indie and peculiar personality of the band. Whereas the music video was made to be emotionless to look more professional and smart, as I feel it adds a clean crisp finish to the video. Although this idea is unusual, Peace have used a similar idea. Their video "Lost on Me" starts with a plain white colour scheme whereas all of their advertisement campaigns are full of vibrant colours.